Allen wu yanran wang zhaoxing yu li about airasia x current issue revolution conclusion faster baggage loading lower inventory cost conclusion agenda fater service revolution current. The strategic planning of airasia airline uk essays. Executive summary airasia is well known company for airlines industry especially in all over asia and being one of the market leaders in that industry. Moreover, the ability to obtain success from these strategies in the long run will be discussed. Airasia x does not have an own business lounge, but as i am a member of the priority pass business lounge club, we went to the plaza premium wellness and spa lounge to relax priority pass is the perfect solution for airlines that dont have a own business lounge, or if you have to fly low cost between certain destinations. May 26, 2012 today, airasia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. The company need to do a continues task and this they had to face head on year on year. Fernandes hopes to achieve airasia plan in two years new. The carrier, which was formed out of tune air in 2002, is led by ceo tony fernandes and pioneered the crossborder joint venture in asia, establishing thai and indonesian units with bases in bangkok and jakarta. Pdf on apr 19, 2017, monira alam kanta and others published marketing plan airasia. Airasia is one of the fastest growing airline companies in the world, with a reputation as a lowcost, no frills airline. Kathleen helped airasia grow from a young airline to a global and powerful brand in the aviation industry. Strategic analysis of a leading low cost carrier in the. About airasia x new extras business plan for airasia x lower transportation cost group member.
Thai airasia has a backup plan and business continuity plan. After establishing airasia bhd on a strong footing in the asian aviation market for the past 16 years, its group chief executive officer, tan sri tony fernandes plans to consolidate the lowcost carrier southeast asian units under one listed holding company. Since 2001, airasia has swiftly broken travel norms around the globe and has risen to become the worlds best. Pdf on apr 19, 2017, monira alam kanta and others published marketing plan airasia find, read and cite all the research you need on researchgate. Airasia x is the only longhaul lcc currently flying the europeanasia pacific corridor. Strategic planning report group assignment student id.
Jul 22, 2017 how a budget airline is driving urbanization in asia. Airasia berhad is commonly known as airasia and is of malaysian origin. Low cost business model in airlines industry a study on airasia. Airasia berhad incorporated in malaysia with limited liability under the companies act, 1965 company no. The work force of the airline group airasia reached an all time high in 2018 with about 18 thousand employees.
Strategic management has played a key role in the success of many business organisations in the world including airlines and airasia is no exception. Airasia is a low cost carrier based at kuala lumpur international airport, malaysia. With a route network that spans through more than 20 countries, airasia continues to pave the way for lowcost aviation through our innovative solutions, efficient processes and a passionate approach to business. Allowing operations in indonesia and philippines to execute turnaround plan. The demand for lowest cost carrier is will be growing rapidly, it can be the great opportunity for airasia company to run their business. Airasia believes in the nofrills, hasslefree, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. An opportunistic marketer and strong advocate of social media, kathleen was among the first groups of marketers to embrace digital, social media and mobile marketing as tools to engage with airasia guests. Successful crisis management in the airline industry. Air asia strategic management 1582 words 123 help me. Jan 19, 2018 now everyone can fly xtra long the airasia x company slogan is quite a benchmark. Pdf choosing a business model when starting a business is a stage that. Airasia is one of the award winning and largest low fare airlines in the asia expanding rapidly since 2001.
Is airasias business model of cheap fares sustainable. Are you willing to go deeper and revisit your business plan in order for you to succeed in marketing and sales. Pdf air asia strategic it initiative submitted by apple tee. Tony fernandes enrolled lowcost airline experts to restructure the business model of airasia. Situational analysis for aviation industry in general using pestel analysis air asia berhad implemented its lowcost and highservice frequency business model in association with the asean region. With a fleet of 72 aircrafts, airasia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located. Marketing mix of airasia airasia marketing mix explain. Private equity investments aace malaysia equity accounts rm2. Airasia announced on february 2010 that it has purchased a 30% stake in vietjet and changed the name to vietjet airasia. Learn about airasia, including insurance benefits, retirement benefits, and vacation policy. Airasia failed to attract enough passengers from malaysia airline to establish its own stand in the market. Amazon doubles down on small sellers with new scheme amid reliances plan to build grocery powerhouse. Department of transportation customer services plan regulations 14 c. This could throw airasia s business projections out of gear and pose a serious challenge in meeting its ontime.
Airasia, low cost carrier, web design, business model, strategy. Finance, strategic management, fleet planning and general. Commencing in 1996, within fifteen years, airasia managed to expand its operations into another ten countries. Airasia x does not oversell seats on our flights to guests traveling to and from u. In the spirit of transparent management practice, we share. Their 6 marketing secrets revealed published on june 18, 2015 june 18. Mar 20, 2018 the formation of the airasia group has allowed for the possibility of a single company owning 100 percent of all the airasia airlines operating in southeast asia, according to tony fernandes, the. Business plan for a airasia berhad 5862 words bartleby. To establish and operate a new regional airline aiming specifically at linking western europe with the rapidly expanding markets of southeastern europe and turkey, and linking southeastern european destinations, via western european hubs, to transatlantic and global destinations. The group implemented the lowcost carrier business model in the asean region when it acquired the then loss making. This lead to implementation of the business turnaround plan 1 in 2006.
Analysis of airasias business model and its sustainability. Its not the fanciest airline around and the service isnt the most dedicated, but value for your money is probably the best reason to book a flight with the malaysian low cost carrier. Airasia x premium and economy class go travel your way. Airasia launched their new event ticketing system called airasia redtix on march 20, 2010, targeting on nonairline flight tickets such as events, sports, and music.
It must be costefficient and profitable, and it must create value. In addition, airasia business strategy also centered on cost leadership. In this project, advanced planning and scheduling aps system is. In august 2011 airasia and mas, malaysias national carrier, announced a partnership called the comprehensive collaboration framework, whereby a share swap deal was agreed between tune air, the owner of airasia, and khazanah nasional, the government backed investment arm owner of mas. How a budget airline is driving urbanization in asia forbes. Pdf on apr 19, 2017, monira alam kanta and others published marketing plan airasia find, read and cite all the. Economics to finance, strategic management, fleet planning. Airasia berhad will have the opportunity to promote malaysian tourism because they have increased their routes and destinations all over the countries. Dato tony fernandes ceo, airasia berhad business portfolio. Benefits information above is provided anonymously by current and former airasia employees, and may include a summary provided by the employer. Airasia is the first foreign airline to set up a subsidiary in india and the company marked tata groups return to the aviation industry after 60 years, having ceded air india in 1946. In addition, airasia s business plan could face serious challenges because of the congestion in all major airports in india.
To be established as the leading lowcost carrier in the asian region. It is associated with the airline industry and deals in airtravel carriers. The business transformation plan 2 was announced in 2008. A low cost airline carrier that offers fivestar service with 95% of ontime performance. Airasia berhad has created a skybridges of culture with many countries, since year 2012 they have flying to 81 destinations in 18 countries. How a budget airline is driving urbanization in asia. The turning point for airasia was in 2001 subsequent to its purchase by tony fernandes. Airasia strategic business plan tht 3107 qian hui lim 408021 table of contents executive summary section page 1. Aug 31, 2009 based on that statement, airasia need to make a consideration and more stressed to be lowest cost carrier in the airline industry. Air asia strategic it initiative sandy hofman aruan. Strong performance, as indicated by an 89% load factor.
Attractive, intriguing, full of history, varied, colourful, entrancing, frustrating at times our relationship is a special one. Glassdoor is your resource for information about airasia benefits and perks. To airasia philosophy is very clear, before a business can grow, it needs to have its costs under control. Strategic management airasia executive summary airasia is. This report will purport the current business model of airasia, along with a comparison to that of its distinctive competitors, and analyze which aspects the airlines considerable success at present can be attributed to. Planes have to hover in the air for a while and burn fuel before they get the permission to land. Airline business plan sample executive summary bplans. Please download the free adobe acrobat reader to view these documents. To be the best company to work for whereby employees are.
Air leo is a new regional airline aiming at linking western europe with the rapidly expanding markets of southeastern europe and turkey. This business plan document is issued to malaysia airlines staff and external stakeholders with the purpose of disclosing a balanced and objective management view of the current situation, as well as the plan for recovery and our future growth. This is the passion of airasia and trust me, we will never lose sight and passion of being the best. As of december 2019, airasia india was the 5th largest carrier in india, after indigo, spicejet, air india and goair, with a market share of 7. As a result of implementing aps system, airasia can obtain both strategic and operational. Airasia as it accounts to around 50% of cost will look at increasing hedges for 2q15 4q15, and into 2016 if price is right fuel surcharge average of rm30 removed on 26 january to drive demand aa group 1q15 2q15 3q15 4q15 current hedge ratio 50% 50% 50% 50% ave hedge cost usd jet kero 98 88 84 84 average hedge cost 2015 88. Pdf low cost business model in airlines industry a study on. The report concludes on a positive note indicating immense growth potential for brand air asia berhad in the aviation business.
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